A blog looks like a simple content type until you map how someone actually moves through it: from a tag, into a post, over to that author's other work, back through a category that clears the tag filter you had applied a minute ago.
Mapping the Navigation Before the Visuals
Before any visual design, I diagrammed the relationships between Blog Home, tags, categories, individual posts, and author pages: what filters apply where, what clears when you navigate away, and which paths lead back to Blog Home versus staying within a filtered view. Getting that logic settled first meant the templates that came after didn't have to accommodate ambiguous navigation behavior partway through.
From Wireframe to Final Design
The main blog listing started as a grayscale wireframe: a featured post, a filterable "Latest Posts" list, a tag/category sidebar, and an optional promo block. Once the structure held up, I applied it to Curriculum Associates' actual brand: their blue, their photography, their typography, turning a generic layout into something that reads as unmistakably theirs.
The Supporting Pages
The individual post template carried a pull quote, inline media, a "Share This Post" bar, related content, and an author bio block, plus a local sales rep contact footer specific to Curriculum Associates' regional sales model. The author page reused the same "Latest Posts" pattern from Blog Home, scoped to one person, so a reader curious about a byline could follow it without learning a new layout.
About this post
Written by
Wilma Huertas
Published
July 15, 2026