Product Design and Strategy
Wilma Huertas
Wilma Huertas is a product designer with 10+ years of experience in the edTech and Healthcare industries.
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A studio built on partnership
Our Story
How we got here
2013
Wilma Graduates
with a B. S. in Digital Film and Video Production
2016
Wilma Earns Masters
in Interaction Design
2019
Justin & Wilma meet
2021
Lakeshore Studios is born
2022
Justin Earns Masters
Where We've Worked
Companies we've called home
Our Values
What guides our work
Clarity Over Complexity
We distill complex problems into clear solutions. Whether it's a brand system or a data pipeline, simplicity is the ultimate sophistication.
Strategy First
Beautiful dashboards and stunning designs mean nothing without purpose. We start with your goals and work backward.
Partnership, Not Projects
We invest in relationships. Our best work comes from truly understanding your business, not just your brief project
Honest Counsel
We'll tell you what you need to hear, not just what you want to hear. That's how trust is built.
The Team
Two perspectives, one vision
Let's work together
Whether you need design, data, or both—we'd love to hear about your project and explore how we can help.
Get in Touch