A studio built on partnership
Our Story
We started MadeByLakeshore with a simple belief: the best solutions come from combining different perspectives. Wilma sees the world through design— color, form, and feeling. Justin sees it through data—patterns, systems, and logic.
Together, we've helped businesses ranging from startups to established enterprises. Whether a client needs a complete brand overhaul, a dashboard that actually gets used, or an AI strategy that makes sense, we bring complementary skills to every challenge.
Based by the lake or the sea, we work with clients everywhere. Our studio is where creativity meets analysis, and where your vision becomes reality.
The Team
Two perspectives, one vision
Wilma
Design Consultant
With over a decade of experience in graphic and product design, Wilma helps brands find their visual voice. She believes great design is equal parts strategy and soul.
Justin
Data & AI Consultant
Justin transforms complex data into clear insights. With a background in SQL, Power BI, and AI integration, he helps organizations make smarter decisions faster.
Our Values
What guides our work
Clarity Over Complexity
We distill complex problems into clear solutions. Whether it's a brand system or a data pipeline, simplicity is the ultimate sophistication.
Strategy First
Beautiful dashboards and stunning designs mean nothing without purpose. We start with your goals and work backward.
Partnership, Not Projects
We invest in relationships. Our best work comes from truly understanding your business, not just your brief project
Honest Counsel
We'll tell you what you need to hear, not just what you want to hear. That's how trust is built.
Let's work together
Whether you need design, data, or both—we'd love to hear about your project and explore how we can help.
Get in Touch