Product Design and Strategy
Wilma Huertas
Work
Case Studies
Learner Experience for Harvard Business Impact
As lead Product Designer at Harvard Business Publishing, I defined the end-to-end learner experience for HBR Spark, a personalized leadership development platform built for modern leadership teams.
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Admin Experience for Harvard Business Impact
End-to-end design of the admin experience for Harvard Business Impact — covering groups, assignments, and notification logic across desktop, tablet, and mobile.
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AI Pathway Curation for Harvard Business Impact
A conversational AI tool that lets L&D admins describe a learning goal in plain language and receive a fully structured, catalog-sourced pathway draft in minutes.
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Harvard ManageMentor
As a UX Designer on the product team at Harvard Business Publishing, I contributed to the ongoing evolution of Harvard ManageMentor® by modernizing its foundation for the next generation of learners.
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Freedom Yacht
The team behind Freedom asked me to create a brand identity that showcased their brand new yacht, a simple site that attracted small companies to charter it for corporate events.
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Reliant Life Sciences
As Lead Designer at Lakeshore Studios, I created the complete brand identity for Reliant Life Sciences by building a bold, modern visual system that cuts through industry branding.
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- 1 Veronica Mars
- 2 The Expanse
- 3 White Lotus
- 4
- 1 The Expanse
- 2 The Pairing
- 3 The Wedding People
- 4 The Martian
- 1 Kiss All The Time. Disco, Occasionally. - Harry Styles
- 2 Debí Tomar Más Fotos - Bad Bunny
Companies I've Worked With
